News 004


John Deere Announces Strategic Partnership With
Agricon GmbH, © John Deere
John Deere Announces Strategic Partnership With Agricon GmbH, © John Deere

John Deere / 22 October 2019
John Deere Announces Strategic Partnership With Agricon GmbH

Press release / (Mannheim / D) John Deere announced today it has established a strategic partnership with Agricon GmbH to better serve existing and future John Deere customers in agronomic digital services utilizing Precision Ag technology. The services will be offered as agronomic FarmSight™ Service Packages through the John Deere dealer.

Agricon is a leading provider of solutions for digital plant cultivation in Europe, CIS & NAMME. The company supports farmers using their machines, operating resources and work time more efficiently utilizing digital plant cultivation services and technologies.

Through its industry leading distribution partner network, the John Deere dealers together with Agricon will make digital solutions available to its customers. The partnership expands the ability for John Deere dealers to leverage digital technology to fully exploit the economic value.

“John Deere on its mission to stay the undisputed leader in Precision Ag fully acknowledges the importance of interpreting Precision Ag data right,” says Denny Docherty, Vice President Sales & Marketing. “Agricon has established digital agronomic knowledge and experience for over 20 years. We are looking forward for a strong partnership to further develop our best in class solutions leveraging connected machinery, Precision Ag technology and dealer channel.” Today’s farmer collect a huge amount of data already but are often challenged with decoding it and using the information for their next operation to reduce inputs and maximize yields in a measurable way. This is Agricon’s core competency.

“You have to start from the problem.” explains Peer Leithold, CEO of Agricon GmbH. “Operation modes that slow down the efficiency or hinder the work of a farmer need to be identified and improved through innovations. Digital technologies offer an enormous toolbox for this.”

The partnership brings exclusive opportunities to further enhance the capabilities of the industry leading John Deere Operations Center. Customers benefit from connecting machines, fields, operators and agronomic support. This paves the way to a fully connected and automated farm, while ensuring customers maintain full control over their data.

Both companies will be jointly represented on the AGRITECHNICA 2019 in hall 13 on the John Deere booth C40.

further information: John Deere, // Agricon